Watch World Cup Kick-Off Concert TODAY!!!

It will be on at 8pm CAT, 7pm UK Summer Time, 6pm GMT, 2pm EST and 11am PST.  To watch it online make sure to go to World Cup Vevo, where there is also a countdown to when it will be showing. It will also be broacast live on TV, so check your local listings. It seems ESPN are dedicated to making up for their 2006 coverage and will be broadcasting the concert live on ESPN 2 :)

World renowned artists Alicia Keys, Black Eyed Peas and John Legend are featured, and of course Shakira will be there to perform the official song with Freshly Ground.

I am glad to see that the majority of the acts are African:  Amadou and Mariam, Angelique Kidjo, BLK JKS, Hugh Masekela, K'NAAN, Lira, Mzansi Youth Choir, Soweto Youth Choir, Tinirawen, The Parlotones, Vieux Farka Toure and Vusi Mahlasela.

And here is K'NAAN's song, Wavin' Flag - The People's Anthem, that is considered the unofficial World Cup Anthem:

And here it is featured in the World Cup Coca Cola campaign:





And here is Pepsi's response but they should know that Coke is unrivaled in the World and particularly in Africa. On the continent it is basically the ONLY choice coz it tastes better for one and in South they were one of the first companies to support Black businesses and businessmen during Apartheid. Having Drogba, Lampard, Messi, Kaka and Henry in the ad plus having an Akon song is nice but won't be enough to sway people to stock Pepsi over Coke I'm afraid! It's a good ad though I do have to say...